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If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing.There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers.The amazing thing is most of us are not actively engaged in any form of email marketing yet.
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HTML emails have been around for a while. They look moreprofessional than their text-only counterparts andactually generate better click-through rates. Forexample, there are studies which show that click-throughrate for text emails for some industries is 7.1% while thatfor HTML emails is 10%.That being said, many marketers are still not keen topublish in html. The reason: there are many problemsassociated
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Headline: 10 Benefits of Business to Business Email Marketing
Body Text:
If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing.
There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers.
The amazing thing is most of us are not
Continue . . .
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Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new “mailing online (MOL)” direct mail service - check it out at http://www.usps.com/mailingonline
With MOL,
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