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It doesn't matter how big or small your company, or how famous its name. The internet is the great leveler when it comes to marketing, and email marketing works the best--and it works for most every company. In fact, it may actually work better for the small niche business. Anyone can put an email capture page on her website, upload her email list, create email
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HTML emails have been around for a while. They look moreprofessional than their text-only counterparts andactually generate better click-through rates. Forexample, there are studies which show that click-throughrate for text emails for some industries is 7.1% while thatfor HTML emails is 10%.That being said, many marketers are still not keen topublish in html. The reason: there are many problemsassociated
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Copyright 2005 Ronald GibsonIf you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to youA message that earns respect has a better chance to make sales. That`s why our topic
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Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Further, these customer data strengthen email promotions, ensuring the best possible message targets each individual customer. In the
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