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If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing.There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers.The amazing thing is most of us are not actively engaged in any form of email marketing yet.
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Copyright 2005 Ronald GibsonIf you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to youA message that earns respect has a better chance to make sales. That`s why our topic
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Excerpted from PlanetLink's Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com This issue focuses on the effective use of email lists and bulk email for website and business promotion. Bulk email essentially consists of sending the same message to some number of recipients at the same time. Spam is characterized as sending
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Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new “mailing online (MOL)” direct mail service - check it out at http://www.usps.com/mailingonline With MOL,
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