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4 Direct Email Marketing Writings

When using email marketing to sell a product or service you can't just start selling to your readers in the first email. The reason is the odds of the reader knowing who you are or what you are all about are pretty low, even if they subscribed to your newsletter from a form on your website. People
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A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful projects and have discovered some additional tips for boosting response. 1. Ask a question in the Subject
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Autoresponders in GeneralAutoresponders have been around for quite some time. The Internet is overflowing with companies offering them packaged up with various features at various monthly fee levels. As more and more people do business on the Internet, autoresponders will take a special place in the overall marketing plan of any business on the net. They are the number
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Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new “mailing online (MOL)” direct mail service - check it out at http://www.usps.com/mailingonline With MOL,
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