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Even without a website, business owners can use the power of email to reach customers. This article gives ideas on how to use email even without a website. --Even without a Website! Even if you don't have a website for your business, you most likely have an email address provided by your Internet service provider. Use
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HTML emails have been around for a while. They look moreprofessional than their text-only counterparts andactually generate better click-through rates. Forexample, there are studies which show that click-throughrate for text emails for some industries is 7.1% while thatfor HTML emails is 10%.That being said, many marketers are still not keen topublish in html. The reason: there are many problemsassociated
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Best practices for e-mail marketingBusiness use of email has increased dramatically the past 2 years, with many workers checking their email constantly throughout the day. A study from the Gartner Group showed that 42% of users check their business e-mail even while on vacation, and 23% check it on weekends. During the workweek, 32% check their e-mail constantly
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If your email campaigns only talk about what YOU think and nothing about the subscriber, no personal touches, guess what? Your subscribers will get tired very soon of reading your emails. Many will unsubscribe and forget about your products. You wouldn't want to lose subscribers so quickly, right? Your subscribers want to see that you don't focus on money but
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