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Email is often described as the most effective marketingvehicle on the Internet today. Compared to banneradvertising or other methods, targeted email marketing candeliver far better results at a much lower cost. It's alsoa very easy way to lose money!While it's true that a well planned, targeted campaign candeliver astonishing results, a poorly executed campaignwill just cost you good money.
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If your business is on-line, you've probably done some e-mail marketing, be it a newsletter or e-mail blasts letting prospects or customers know about a new product, service or event. But e-mail marketing can be expensive and time consuming, and most small businesses don't have the budget or staff to dedicate to a professional-looking campaign.
Now, however, companies don't need
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Best practices for e-mail marketingBusiness use of email has increased dramatically the past 2 years, with many workers checking their email constantly throughout the day. A study from the Gartner Group showed that 42% of users check their business e-mail even while on vacation, and 23% check it on weekends. During the workweek, 32% check their e-mail constantly
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There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:
you can send one message to a large number of people
compared to traditional hard copy marketing it can be a lot less expensive
if you use
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