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Email is often described as the most effective marketingvehicle on the Internet today. Compared to banneradvertising or other methods, targeted email marketing candeliver far better results at a much lower cost. It's alsoa very easy way to lose money!While it's true that a well planned, targeted campaign candeliver astonishing results, a poorly executed campaignwill just cost you good money.
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1. Don't contact customers only when you want to sell them something. If you are too pushy you will find yourself without customers. Nobody wants to see the same sales pitch from you whenever they open their email program. 2. Don't send out long email messages. Get to the point as quickly as possible. No one
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Headline: 10 Benefits of Business to Business Email Marketing Body Text: If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing. There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers. The amazing thing is most of us are not
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Best practices for e-mail marketingBusiness use of email has increased dramatically the past 2 years, with many workers checking their email constantly throughout the day. A study from the Gartner Group showed that 42% of users check their business e-mail even while on vacation, and 23% check it on weekends. During the workweek, 32% check their e-mail constantly
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