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When I first started my small business marketing consulting business in 1998, I knew cultivating relationships was key to growing my business and getting new clients. I knew I would need a way to stay in touch with the people I met at networking events, as well as my past clients, friends and business colleagues in order to facilitate referrals. So I started sending
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Email is the most used service on the Internet and, doubtless, most useful. Many people use the Internet only for checking their emails. Email marketing can be useful only if done right. Otherwise, it can get you more harm that benefits. However, there are things you can do in order to ensure that your email marketing campaign is going
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Headline: 10 Benefits of Business to Business Email Marketing Body Text: If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing. There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers. The amazing thing is most of us are not
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Best practices for e-mail marketingBusiness use of email has increased dramatically the past 2 years, with many workers checking their email constantly throughout the day. A study from the Gartner Group showed that 42% of users check their business e-mail even while on vacation, and 23% check it on weekends. During the workweek, 32% check their e-mail constantly
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