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When I first started my small business marketing consulting business in 1998, I knew cultivating relationships was key to growing my business and getting new clients. I knew I would need a way to stay in touch with the people I met at networking events, as well as my past clients, friends and business colleagues in order to facilitate referrals. So I started sending
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The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines. 1. Your list. Certainly one of the most important aspects of any email marketing campaign, your list
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HTML emails have been around for a while. They look moreprofessional than their text-only counterparts andactually generate better click-through rates. Forexample, there are studies which show that click-throughrate for text emails for some industries is 7.1% while thatfor HTML emails is 10%.That being said, many marketers are still not keen topublish in html. The reason: there are many problemsassociated
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You've probably heard the expression, 'the money is in the list'. It's become a bit of a cliché - but it's the key to successful web marketing. About 95% of visitors will not buy on their first visit to your website - in fact, most of your customers will have to
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