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It doesn't matter how big or small your company, or how famous its name. The internet is the great leveler when it comes to marketing, and email marketing works the best--and it works for most every company. In fact, it may actually work better for the small niche business. Anyone can put an email capture page on her website, upload her email list, create email
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HTML emails have been around for a while. They look moreprofessional than their text-only counterparts andactually generate better click-through rates. Forexample, there are studies which show that click-throughrate for text emails for some industries is 7.1% while thatfor HTML emails is 10%.That being said, many marketers are still not keen topublish in html. The reason: there are many problemsassociated
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Without bulk email marketing, no online marketing program is complete. Even more important, no Internet marketing program can hope to be effective without any bulk email marketing program. Despite all the problems caused by SPAM and even when it is clear that it has become harder than ever to effectively use email for marketing, bulk email marketing remains king and
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Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new “mailing online (MOL)” direct mail service - check it out at http://www.usps.com/mailingonline With MOL,
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